How Ezderm RCM Was Built to Protect Dermatology Practices

Why Ezderm RCM Was Built to Protect Dermatology Practices

In the early days of Dr. Srdjan Prodanovich’s private practice—before he founded Ezderm—their approach was incredibly personal and deliberate. 

“Every patient visit felt like a full conversation rather than an appointment,” remembers Vaida Newara, currently Ezderm’s Vice President of Revenue Cycle Management, who was at the time serving as Dr. Prodanovich’s office manager in his practice. 

However, that personalized care and attention to detail was soon threatened by the practice’s third-party billing company, who completely mishandled Medicare claims, causing payments to stop coming in and throwing the entire practice into chaos.

That moment changed everything for Vaida and shaped the foundation of Ezderm’s Revenue Cycle Management (RCM) service. 

“I know that the wrong billing partner can jeopardize everything a provider has worked for, and I have made it my mission to make sure our clients never face that.”

Guided by Vaida’s hands-on experience in both the front and back office, Ezderm’s RCM is built to be a silent partner that fights for every claim, ensuring the business side of medicine doesn’t overshadow patient care. 

The Birth of the Dermatology-First Ezderm EHR and Integrated RCM

The failure of generic third-party billing confirmed a larger truth: off-the-shelf, general solutions simply didn’t work for dermatology. This realization fueled Dr. Prodanovich’s next big step.

For years, Vaida watched Dr. Prodanovich struggle with a generic electronic health record (EHR) that failed to understand the specific nuances of dermatology before he finally decided to build his own dermatology-specific EHR. 

“I remember the exact moment he said he was going to build an EHR designed specifically for dermatologists. My first thought was, ‘wow, that’s ambitious’. But he has always had this energy that makes you believe anything is possible and his confidence was contagious.”

The belief in tackling big challenges for the sake of something better still defines how Ezderm approaches RCM today and is a core part of the Ezderm team. Vaida helped weave the financial aspects directly into clinical workflows, creating an integrated approach that is key to Ezderm’s integrated solutions.

Real Results, Rooted in Real Dermatology Billing Experience

Because Ezderm RCM was built inside a dermatology practice, not a corporate office, it delivers results that matter to dermatology practice owners, setting it apart from other generic healthcare billing services.

This foundational appreciation for genuine, personal care is what drives their performance.

“Our standards are high because we know what’s at stake for our clients’ businesses and their patients. Our RCM team takes that responsibility personally—every denial, every delay, every dollar matters.”

Vaida’s hands-on background in both the front and back office helps her see the full picture of what providers and their staff truly need, what frustrates them, and how Ezderm’s work directly affects their ability to care for patients. 

The True Cost of Cheap Billing & Why Dermatology-Expertise Wins

One dermatology practice learned the value of dermatology-specific RCM the hard way. They left Ezderm RCM for a cheaper billing company, only to publicly admit their mistake after a month.

“There are many billing companies out there, but not all of them truly understand dermatology or invest in their clients’ success the way we do.”

Their experience reinforced a core belief: that expertise and trust win every time in revenue cycle management. Take a look at some before and after examples of Ezderm’s RCM impact:

Practice 1 discontinued Ezderm’s RCM service in favor of a low-cost, generic billing vendor. In a year and a half since their transition, this practice’s A/R over 120 days has tripled, and it now takes them two weeks longer to get paid. 

In only five months, Practice 2 saw their A/R over 120 days increased by 30% and their days in A/R doubled, meaning they get paid almost a week later than when they utilized Ezderm’s RCM service.

When generic billing fails, it doesn’t just cost money—it costs time, staff morale, and financial stability. These examples prove that the specialized training and integrated EHR workflows that Ezderm provides are non-negotiable for top-tier results. 

How Ezderm’s Certified RCM Experts Go Beyond Basic Data Entry

Every team member completes AMBA certification, dermatology-specific coding certification, and deep workflow training, but the real difference is how we teach our team to think.

“We don’t want them to simply key in numbers or copy data from payer portals - we teach them to analyze, question, and truly understand what’s happening in each step of the revenue cycle. That mindset is what allows us to deliver consistent, high quality results.”

This strategic, methodical training ensures the team catches the complex, dermatology-specific billing nuances that generic billers miss. That mindset of curiosity over repetition drives Ezderm’s consistent performance.

How the Ezderm Team Navigated the Change Healthcare Crisis

While the healthcare industry is constantly changing, some changes are unpredictable, like the 2024 Change Healthcare cyberattack, which froze billing systems for practices nationwide. For Ezderm’s RCM team, it became a defining moment of RCM leadership and resilience.

While past challenges like Meaningful Use and the transition to ICD-10 were manageable because they were predictable, no one could foresee the Change Healthcare crisis. The team lost access to the clearinghouse, meaning they couldn’t verify eligibility, submit claims, or receive payment information.

“Practically overnight, the systems we relied on every single day were gone. We had to revert to manual processes—things that normally took minutes suddenly took hours.”

While those months were exhausting, the Ezderm RCM team came together to find creative solutions, staying calm under pressure, and supporting one another. They found a way to keep every client moving, proving their dedication to the practices they serve. 

“Technology drives efficiency, but people drive resilience.”

Ezderm RCM Vision: Trust, Transparency, and Fighting for Every Claim

Since launching RCM in 2017, Ezderm’s team has grown steadily with remarkably low turnover. This consistency is no accident, and it is rooted in Vaida’s belief that the people behind the claims are truly what sets the service apart. 

The most rewarding part of her career has been watching this commitment pay off in her team’s growth, and knowing that they have built something that truly works for both their clients and the dedicated people making it happen behind the scenes.

“Watching their growth over the years has been the highlight of my career—seeing people who once started out quiet and unsure now leading conversations with clients, solving complex issues, and confidently driving results.”

This commitment is powered by a core lesson Vaida learned early on: the importance of self-trust.

“Your intuition is usually based on something real—experience, observation, or a pattern you’ve recognized even if you can’t yet explain it.”

That confidence now guides how she leads the RCM team and ensures the company remains transparent and committed to doing what’s right. The goal of Ezderm’s RCM service is to be the kind of silent partner clients don’t have to think about because things just work. They fight for every single claim until every option has been exhausted, and they never make isolated decisions by always reaching out to clients to explain what happened and discuss next steps together. 

The blend of dermatology-specific knowledge, team excellence, and self-trust is the foundation upon which Ezderm was built, and the promise that keeps clients protected and thriving today. 

About Ezderm RCM

Ezderm’s Revenue Cycle Management team works exclusively with dermatology practices, providing end-to-end billing, coding, and claims management. With dermatology-certified billers and coders, transparent communication, and integrated EHR workflows, Ezderm helps practices get paid faster, reduce denials, and safeguard revenue, so providers can focus on patient care.

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